Next steps vs Impact

Next steps is work waiting. Impact is work done and measured. Nothing sits in both.

Loading…

Related information

  • Recommendations and their statusesWhere recommendations come from, what each status means, and why "done" is verified rather than ticked.
  • Page optimisation draftsGenerate an improved version of a page, review it, publish it on your site, then mark it implemented so it is measured.
  • How impact is measuredDaily averages, a 28-day window, and honest labels when it is too early to say — the rules behind every Impact figure.
Was this helpful?
Page auditsHow impact is measured

Last updated 23 Sep 2026