Next steps vs Impact

Next steps is work waiting. Impact is work done and measured. Nothing sits in both.

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Related information

  • Recommendations and their statusesWhat each status means, who can change it, and how to get a draft written from a recommendation.
  • Page optimisation draftsGenerate an improved version of a page, review it, publish it on your site, then mark it implemented so it is measured.
  • How impact is measuredWhat the before/after comparison on the Impact tab is, and what the labels mean.
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Page auditsHow impact is measured

Last updated 23 Sep 2026