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Plain-English thinking on AI visibility, GEO, and how brands get quoted.
This is where we write about generative engine optimisation — the practice of getting your brand quoted when someone asks ChatGPT, Gemini, Claude or Perplexity a question your business should be the answer to. It is a young field, most of the advice circulating in it is guesswork, and a lot of it is recycled search-engine folklore with the word "AI" pasted on top. We try to write the other kind of piece: what we can actually observe about how the assistants answer, and what we can't.
Expect four recurring themes. Measurement — how to tell whether an assistant cited you, how to separate a real movement from a noisy week, and why analytics alone won't show you any of it. Diagnosis — the page-level reasons an engine skips you: thin or buried answers, missing structure, content that reads well to a person but parses badly to a model. Structured content — FAQ and schema markup, question-led headings, and llms.txt, the emerging file that tells AI crawlers which pages on your site matter. And proof — showing what a change actually achieved.
Everything here is written in plain English, with the evidence and the limits stated. If something is still uncertain, we say so.
A short, curated file at your site root that tells AI engines which pages are authoritative.
ReadGEO tracking platforms monitor how your brand appears inside AI-generated answers — ChatGPT, Gemini, Claude and Perplexity — rather than in traditional search rankings. This guide covers what the category does, what to look for, and how the leading options compare.
ReadAI share of voice is the percentage of tracked-prompt responses across ChatGPT, Perplexity, Gemini and Claude in which your brand is mentioned or cited. Measuring it requires asking real, consistent prompts on a schedule across all four engines and tracking the trend over time.
ReadIn AI search, unmentioned isn't 'lower ranked' — it's absent from the decision.
ReadA ten-question audit that reveals where AI recommends you — and where it doesn't.
ReadAI assistants are the new first research stop. Absent brands aren't considered.
ReadSEO tools were built for search engines. AI engines require different thinking.
ReadGA4 measures clicks. AI recommendations happen before a click ever exists.
ReadRankings, traffic and backlinks won't tell you whether ChatGPT recommends you.
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