Plans and limits
Every limit by plan, what happens when you reach one, and how limits reset.
Limits by plan
| Free | Starter | Growth | Enterprise | |
|---|---|---|---|---|
| Brands | 1 | 2 | Unlimited | Unlimited |
| Seats | 1 | 1 | 3 | 10 |
| Tracked prompts | 3 | 50 | 100 | 500 |
| Named competitors | 0 | 2 | 5 | 10 |
| Scans | 3 | 100 | 500 | 2,500 |
| Content drafts | 0 | 10 | 40 | 120 |
| Keyword tracking | 0 | 40 | 150 | 500 |
| Technical crawl pages | 0 | 500 | 5,000 | 10,000 |
| Crawl frequency | — | Monthly | Monthly | Weekly |
| Page audits | — | 10 pages, 1 run a month | 25 pages, 4 runs a month | 50 pages, 12 runs a month |
| Weekly email | — | ✓ | ✓ | ✓ |
| Scan-result checks | 3 | 100 | 500 | 2,500 |
Prompts, competitors and keyword tracking are per brand. Seats, scans, drafts and checks are per workspace.
Reaching a limit
The product tells you at the point of use — the button is replaced by a note saying what the limit is and offering an upgrade. Nothing is deleted when you hit a limit; you simply cannot add more until you upgrade or remove something.
Resets
Scans, drafts and checks are allowances for the billing period and reset when the period renews. Brands, seats, prompts, competitors and keywords are ceilings, not allowances.
Downgrading past a limit
If you downgrade to a plan whose ceiling is below what you have — five competitors on a two-competitor plan, say — nothing is deleted. Your allowances simply drop to the new plan's, and you cannot add anything beyond the new limits until you remove some or upgrade again.
Enterprise
Enterprise can be invoiced yearly rather than paid by card, and limits above the table can be arranged. Use Enquire.
Related information
- Choose a planFree, Starter, Growth and Enterprise — what each includes and how billing works.
- Change or cancel your planUpgrade, downgrade, switch between monthly and yearly, or cancel — and what happens to your data.
- GST and invoicesAustralian prices are shown before GST. Here is how tax is applied and where to find your invoices.
Last updated 23 Sep 2026